1. Opening Section: Tiraz's Commitment to Craftsmanship "The Art of Embroidery at Tiraz: Hand and Machine Mastery for an Unforgettable Abaya."
Tiraz distinguishes itself as a leading brand that prioritizes the art of embroidery; it is not just an embellishment, but an essential part of the Abaya's identity. We blend superior human skill with modern technical precision to offer a comprehensive range of patterns suitable for all tastes and occasions. Our embroidery ranges from soft, delicate designs that add a subtle touch, to heavy, striking embroidery that embodies pure luxury.
2. Core Section: Our Identity in Stitching (The Signature)
"Patterns That Tell Our Story: Arab Heritage with a Golden Touch."
Tiraz’s uniqueness lies in its visual identity, which draws inspiration from authentic Arab heritage. Most of our patterns are characterized by bright golden embellishments and motifs, which constitute our established signature. Furthermore, we use the finest materials in our embroidery to ensure quality and durability, incorporating:
Luxurious Beads
Shiny Qasab Threads (Metallic)
Soft Silk Threads
In a unique touch, the distinctive Feather Signature of Tiraz is incorporated into some embroidered models, serving as a mark of quality and individuality on the garment you wear.
3. Types of Embroidery Used at Tiraz (Expertise & Transparency)
To ensure the highest level of quality and craftsmanship, Tiraz relies on three main types of embroidery, each serving a specific artistic purpose:
Hand Embroidery
This represents the peak of craftsmanship and precision. It is entirely executed by the hands of our most skilled artisans, ensuring every stitch is unique. We use this for the most detailed designs and luxury models that require a personalized touch that cannot be replicated automatically.
Hand-Guided Machine Embroidery
This technique combines the speed of the machine with the freedom of the artist. The machine is guided manually by the specialist, allowing for the creation of intricate, free-form, and unconventional designs with extreme precision. It is ideal for modern models that require fluidity in movement and detail.
Automated Machine Embroidery
We rely on the latest automated embroidery machines to guarantee extreme symmetry and precision. This type is perfect for repetitive patterns and solid embroideries, ensuring high quality and production speed, while adhering to our strict standards for selecting embroidery threads.
